We came across this extra ordinary brand name – DRANC and wondered its origin. We learnt that DRANC is the abbreviation of Chennai’s new promise- a cosmetology clinic with promising future whose flag bearer is a woman , Dr. Anitha. Well, DRANC expands to Dr. Anitha’s Clinical Cosmetology.
Our team hunts down Dr. Anita for an interesting interview that throws light of many new beauty treatments and lifestyle courses. Here are the highlights from the conversation with Dr. Anitha.
Can you brief us about your journey to become passionate clinical cosmetologist?
My interest towards Beauty is the key factor where it all started. Clinical Cosmetologist is not just taking care of the external appearance of the person, it is becoming healthier internally. I realised the small healthier change in the lifestyle of the person, would give beautiful life. Being a dental surgeon and a clinical cosmetologist, it gives satisfaction for each and every patient when they smile beautifully after the treatment. That gives me the energy to upgrade myself and give the best service. Patient satisfaction is my motivation, Patient feedback is my learning tool.
How does treatments like Hydrafacial, Vampire facial help skin health?
HydraFacial is the only procedure that combines cleansing, exfoliation, extraction, hydration and antioxidant protection simultaneously which results in clearer and radiant skin.
Vampire facial combines microneedling with application of Platelet-Rich Plasma. The procedure begins with drawing blood from the patient and then using a centrifuge to extract the platelet-rich plasma (PRP). The patient then undergoes a microneedling treatment.
Microneedling causes direct trauma to the skin. As a result, the body rushes to repair the wounds, sending platelets and cells to the rescue. As platelets play a significant role in terms of growth factors, it seems particularly appealing to inject the plasma back into the skin through the punctured holes to really speed up the healing of the tissues.
Can you brief about Body toning?
Body toning is Body contouring Ultrasound cavitation and Radiofrequency. Cavitation is a non-invasive fat reduction treatment that uses ultrasound technology to reduce fat cells in targeted parts of the body.
It is the preferred option for anyone who does not want to undergo extreme options such as liposuction, as it does not involve any needles or surgery.
The low-frequency ultrasound waves cause cavitation, or “bubbles” to implode against fat tissue, applying steady pressure when applied to excessive layers of subcutaneous fat, until the membrane bursts. After the breakdown of adipose tissue (fat cell membrane), the liquid fat is released into the interstitial fluid between the cells and is subsequently disposed of through the lymphatic and urinary systems.
This reduces double chin, belly fat toning, arm reduction, thigh reduction.
What do you do in Semipermanent eyebrows? How are they different from Microblading?
Semi-Permanent eyebrows using a machine will produce longer lasting results than microblading. The pigment is deposited in the dermal layer of the skin about the depth of a dime. It’s a very important factor to know exactly where you are placing the pigment so you retain those crisp hair strokes. Semipermanent eyebrows stay for a longer duration.
After the advent of social media, ‘Age with Dignity’ becomes the new rule. How far does treatments like skin tightening help in achieving this?
Aging gracefully. Age with dignity has become the new rule. I’m happy that people are aware of their skin health nowadays. The collagen formation will reduce its activity by aging resulting in skin sagging, which can be corrected by skin tightening treatments. These treatments will make you look beautiful and confident. You need less makeup products after the skin treatments. You can be the inspiration for many men and women who wants to achieve something in their life.
What are your future plans?
Developing my own brand DRANC is my prime plan and dream. I also dream of making some revolutionary changes in the field of clinical cosmetology and thereby empower the society. I always believe that its never too late to start anything.
There are many cosmetology clinics budding in Chennai. What makes your brand different, what is your USP?
I believe that personalized treatment in clinical cosmetology should be our USP. As a doctor, I have seen many people suffering from issues pertaining to both inner and outer health. So we would provide special care for the patient who needs lifestyle changes and personality development.
Diet counselling, complete monitoring and guidance for their diet pattern is also something that my brand would emphasis.