Gaurav Khanijo and Reebok India recreated beauty of Malgudi days at Lakmé Fashion Week Summer/Resort 2018 - Talismanian

Gaurav Khanijo and Reebok India recreated beauty of Malgudi days at Lakmé Fashion Week Summer/Resort 2018

The ‘Circa Malgudi’ collection paired with Reebok Classic &Pump Supreme collection highlighted
comfort and classic style on the runway

Making its debut for the year 2018, Reebok came together with designer Gaurav Khanijo to infuse quintessential classic with contemporary pop fusion. Revisiting heritage roots, Khanijo’s collection inspired by the Malgudi times witnessed a creative collaboration with Reebok’s Classic and Pump Supreme range that added a monochrome edge to the show.

Ever since Gaurav Khanijo was a part of the Gen Next Show during Lakmé Fashion Week Winter/Festive 2016, it was evident that he was a designer who would make waves on the men’s wear fashion scene. The show was a relaxed presentation under a canopy of fluttering meters of sustainable fabrics in the Central Avenue – one of the most unusual venues for a fashion show; but then Gaurav Khanijo is known to be a pioneer in fashion, whether it is for his creations or the locations.

Designer Gaurav Khanijo’s men’s wear collection quaintly called “Circa Malgudi” for his ‘Khanijo’ label was inspired by the popular stories of The Malgudi Days TV series, which he turned into a runway fashion opera and paid homage to his childhood memories on day 3 at Lakmé Fashion Week Summer/Resort 2018. Synonymous with casual savvy, label ‘Khanijo’ resonated with Reebok’s trendy and comfortable athleisure collection, resulting in their partnership with Lakmé Fashion Week Summer/Resort 2018.

Bringing clothes that spelt simple living with a somewhat uniform approach in fashion, Gaurav gave a stylish slant to garments that were inspired by simple folk wear. The collection was teamed up with Reebok’s Classic and Pump Supreme collection, which are today’s renditions of the classic style era. Together, they created a sport-inspired look, symbolizing the creative interlinking of fashion and sneakers on the runway.

Adding to the Black and white theme of the show, the Reebok Classic collection made an effortless statement combing contemporary and vintage in its design, complementing the “Circa Malgudi” style. The models were also spotted wearing the newly launched Reebok Pump Supreme in India, that gave the look of Functional Fashion.

Recreating a bit of the pre-independence era look, Gaurav obviously selected Khadi – the fabric with a soul and worked it with bits of drapery, along with perfect tailoring and included Indian weaving techniques. The subtle hues of Khadi were supported by the interplay of the monotone Reebok collection, making the apparel a modern take on classic style.

Commenting on the association, Silvia Tallon, Senior Marketing Director, Reebok India said, “Reebok defines fashion as a personal style statement, celebrating the individual creativity. With the label Khanijo, we saw an instantaneous affinity showcasing the coming together of Modern and Retro, giving athleisure a defining element. The Reebok Classics and Pump Supreme are flexible yet fashionable accessories that complement the “Circa Malgudi” collection with their silhouette and looks.”

There were comfy crushed handloom silk trousers to recreate nostalgia. The double-breasted suits had a marked throwback look of 2010, and the jackets were textured with scratched, burnt and frayed treatment, which has been Gaurav’s signature touch. Trousers also sported some interesting prints, while linen shirts were given the pastel color treatment, but turtleneck sweaters looked ideal for summer days.Colours were kept on a sepia-toned palette with shades of brown being in the forefront.

The carefully curated collection comprised both men’s and just two women’s, with each piece tailored to emulate the classic styles of 1940s India.

The colors ranged from baby blue, mustard yellow, plum, blush pink, slate grey and also included wardrobe staple tones like white and black. Blended colors in a tie-dye style helped to accentuate the textures of the fabrics used. Breathable fabrics like Khadi, handloom silk, cotton, and linen were used to create silhouettes like dhoti pants, trench coats, kurtas, vests, jackets, shirts, trousers and shorts, some of which were dappled by delicate subdued prints and motifs. Entries were eye-catching for men’s wear that included a periwinkle blue layered shirt, designed with a built-in frayed tie and vest and a long black textured kurta with soft pleats and an exaggerated slit on the side.

The charm of this collection was in its fine detailing which comprised soft pleats, gathers, drapes, piping on pockets and subtly frayed edges, which focused more on the structure of the garment. Accessories complemented each look and ranged from bowties to scarves, to both Indian as well as Western styles of hats and caps.

The 2 women’s ensembles were particularly interesting.   A color-blocked trousers in black and pink was teamed with a white kurta, which was followed by black palazzo shorts matched with a deep purple coat.

Crafted to perfection with versatility and an alluring nostalgic touch, “Circa Malgudi” by Gaurav Khanijo was a revolutionary foray into fashion that bends the rules when it comes to gender and style.

People who watched ‘The Malgudi Days’ TV series as kids and admired the relaxed fashion of days gone by, will go for the “Circa Malgudi” collection by Gaurav Khanijo and relive their happy childhood through their sartorial statements.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please wait...

Subscribe to our newsletter

Want to be notified when our article is published? Enter your email address and name below to be the first to know.