We can find Company Logos everywhere – on our phones, on our clothes and even on our food packets which we buy. Though logos of famous brands are wedged in the back of mind, we do not spend any effort to check what the logos are all about!
Here are some of the hidden derivations of famous logos. This is so interesting!
Let us start with one of the top most online shopping site Amazon. Their logo reflects their power as an online shopping industry. Has anyone noticed that the yellow arrow in the logo starts at the letter ‘a’ and ends at ‘z’? It means that they sell everything from a to z. The arrow also represents a smile symbol.
As all know BMW is a German based multinational company which produces luxury automobiles and motorcycles. It’s logo colours came from the Bavarian flag, which are in blue and white. The common thought behind the logo is that it represents the blades of a spinning propeller.
LG is a south-Korean multinational electronics company. Its logo has the slogan “Life’s Good”. The symbol consists of two elements – the LG logo in LG grey and the stylized image of a human face in the unique LG red colour.
Unilever is a British-Dutch transnational consumer goods company. Its products include food, beverages, cleaning agents and personal care products. Their logo of big ‘U’ in blue colour consist lot of small icons which means their products. For eg., a lock of hair symbolizing their shampoo brands. Like this there are lot of symbol in that such that a spoon, an ice cream, a jar, a tea leaf, a hand and much more.
Toyota Motor Corporation is a Japanese multinational automotive manufacturer. In their symbol, the Toyota Ellipses symbolize the unification of the hearts of their customers and the hearts of Toyota products. The background space represents Toyota’s technical advancement and the boundless opportunities ahead.
Apple Inc. is a multinational technology company and sells consumer electronics, computer software and online services. Their hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer etc. Being one of the known logo in the world, the designer of the Apple logo, Mr. Rob Janoff claims that he included the bite in the apple “for scale, so people get that it is an apple, not a cherry. Also it was kind of iconic about taking a bite out of an apple.”
Audi is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of Volkswagen group. The German word “Horch” meaning “listen” becomes “Audi” in Latin. Each of the four rings of the Audi logo represents one of four car companies that banded together to create Audi’s predecessor company, Auto Union. Audi’s slogan is “Advancement through Technology”.
Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software and hardware. The new Google logo combines “the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing.” The new logo retains the rotated ‘e’ from the old logo, as a reminder that Google will “always be a bit unconventional.”
Gillette is a brand of men’s and women’s safety razors and other personal care products including shaving supplies, owned by the multinational corporation Procter & Gamble. Gillette logo set in a modern sans-serif typeface which is a very safe bland option. The italics in the fond give a sense of speed & the extra bold of the fond makes it look less threatening.
The diagonal slice on the ‘G’ and ‘i’ represent the two blade-like shapes on top of each other which is the reference to the product that Gillette produces.
Adidas is a multinational corporation that designs and manufactures shoes, clothing and accessories. The three stripes in the Adidas logo represents a mountain, as well as “..the challenge to be faced, and the goals to be achieved.”
The International Business Machines Corporation (IBM) is an American multinational technology company which manufactures and markets computer hardware and software and provides hosting and consulting services. IBM logo is eminent all over the world because of its simplicity. The capital bold typeface demonstrates ‘authority’ in a fashionable way. Blue colour projects ‘strength’ and ‘dominance’ of the company. The white stripes have given to the logo for ‘equality’.
Pinterest is a Web and Mobile application company that operates a software system designed to discover information on the World Wide Web (www), mainly using images and on a short scale, GIFs and Videos. The Pinterest logo has a pin design hidden in the letter ‘P’ which means ‘pin it’. It brings together the real life aspect of tacking something to your wall and also doing it in the digital age.
FedEx Corporation is an American multinational courier delivery services company. The FedEx logo design has won over 40 awards worldwide. It is a brilliant design demonstration of how something so simple can speak volumes about a company. Of Course it is an abbreviation of ‘Federal Express’. But try whether you can find the arrow between ‘E’ and ‘X’. Through this right pointing arrow the FedEx company is able to convey to its customers that it is a speedy, reliable and forward thinking company.
Cisco is the worldwide leader in IT and networking which manufacture and sells networking hardware. The name ‘cisco’ was derived from the city name San Francisco.
The logo is intended to depict the two towers of the Golden Gate Bridge.
McDonald’s is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald. They rechristened their business as a hamburger stand. The ‘M’ in the symbol represents “the symbolism of a pair of nourishing breasts”.
So, it is very sure next time when you see any of the above company logos, you will definitely see twice.