One of the largest Indian cinema-exhibition company in India, PVR Ltd. restated its presence in style by launching 13 screens on a single day in Hyderabad. The combined launch included the iconic sub-brand ‘PVR ICON’ at the Next Galleria at Hitech-City and PVR Cinemas with states’ first ‘PLAYHOUSE’ at Next Galleria in Panjagutta. By launching these PVR reached a screen count of 36 across 6 properties in the state of Telangana and also with 23 properties and 155 screens in South India.
The Hitech-city will enjoy PVR ICON with its attractive features like magnificent lobby spaces, chandeliers, classic wall art, new leather recliners and extra legroom. The Suburbs of Panjagutta will revel with the state’s first Kids special PVR PLAYHOUSE concept, a unique, child friendly theatre with aqua theme, animated wall art having a mix of frog chair rows in the front, cushioned bubble chairs at the back and mainstream seats in the middle and the in-audi water-snake slide encourages kids to be at their playful best.
Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd, said, “Our commitment towards the Hyderabad market can be seen through our constant endeavor to bring new and unique formats to the city. Both the properties are strategically located and stand in absolute synergy with city’s brand projection as the nation’s technology center. With the increasing demand for premium cinema experience in South India, we are sincerely working towards expanding our foothold. On behalf of PVR cinemas, I would like to thank the mall management for providing such strategic locations for both of the multiplexes to cater the city’s audience. Indeed it is an encouraging step towards strengthening our presence in the southern market.”
Both the newly launched cinemas have a total capacity of 2,214 seats and are spread across 66,256 sq.ft. While the 5-screens “PVR ICON” can seat 936 audiences, PVR Panjagutta is spread across a bigger area with 1278 seating capacity across 8 auditoriums. Both the multiplexes are equipped with best in-cinema technology including Dolby ATMOS digital surround sound and 4K projection system along with Next Generation 3D screens. The new theaters create an immersive and wholesome movie watching experience with recliner seats and a wide range of gourmet delicacies at differentiated concessionaires catering to the taste buds of all cinema-goers.
Mr. Gautam Dutta, CEO, PVR Cinemas said, “We are delighted to simultaneously open our 5th & 6th property in Hyderabad and introduce the state’s first PVR ICON and PVR Playhouse. With these openings, we cross the magnanimous 150 screen mark in the southern region of the country. Both these properties present the true testimony of our efforts to bring the PVR experience to this part of the country too. Given the mix of right demographics and an appetite for the high-quality viewing experience, we are confident that our efforts will be appreciated. We are extremely thrilled to offer movie aficionados the finest cinematic experience in the city.”