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Rapid increase of digital influence in  Automobile sales in India

Rapid increase of digital influence in Automobile sales in India

Finance & Tech
- Anderson S.V 89% of Auto Sales in India Influenced Digitally. India is a growing market for automobiles and in overall sales, the country retained its position as the fifth biggest global market for passenger vehicles (PVs) this year. According to global automobile industry body Organisation Internationale des Constructeurs d'Automobiles (OICA) data, passenger vehicle sales in India stood at 29,66,637 units. India is now being seen as a potential market and a lot of manufacturers have been showing their interests in releasing top end models here and many of them have even setup their manufacturing units here. With the rising number of brands and vehicles the need to market them using proper channels has been an uphill task for the marketers. The big boom in the usage of inte...
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