An acronym frequently used, but most of us not familiar with is VUCA. An understanding of VUCA world will help leaders and organizations understand the world in which their business operates.
The term VUCA, an acronym of Volatile, Uncertain, Complex and Ambiguous was originally used by the U.S. Army War College to describe extreme conditions during warfare. VUCA has more recently been adopted by an increasing number of entrepreneurs and organizations as a framework to approach different types of challenging situations bought about due to external factors such as economics , politics, society, advancing technology and the environment. To provide insight on the significance of VUCA for today’s leaders, and to high spot the importance of having the ability, skills and mindset to lead in VUCA world, the following list provides examples of each element:
Volatile – definition – change rapidly and unpredictably, especially for the worse
We are more interconnected on a global scale than ever before and with this interconnectedness emanates volatility. A recent example of volatility was seen in how the slowdown in China’s growth influenced financial markets this year and how those same global markets behaved following the UK’s ‘Brexit’ vote. Another source of volatility that can destabilize economies and global relationships are terrorist attacks. Financial volatility affects businesses like supply chain of products and components bought from overseas priced in local currencies and the selling of products in internationally. Unlike before, as these changes impact the global markets, leaders need be vigilant and responsive, having strategies in place to manage risk.
Uncertain– definition – not known or definite, not able to be relied on
Think of this scenario: A competitor is launching a new product and you wonder how the markets and your customer base will respond, which could impact your own product sales. This is nothing novel but the impact of technology which has been a huge disrupter in many industries has meant that competitors are much harder to find. Disruptions seen in the taxi industry with the introduction of Uber, and the impact Airbnb has had on the hotel industry are a few instances of uncertainity. By having a strategy to reduce impact of these uncertain challenges can reduce adverse effects on your own product sales.
Complex – definition – consisting of many different and connected parts
If your business operates globally, you will be working within many different cultures and unique environments with differing regulations, this is a complex situation as there are many different and connected parts. Working globally may mean that you need to adapt how your business operates. For example, a business may sell an unregulated product in one area, but in another region that product could be heavily regulated and taxed differently. To be prepared for leading in complex environments, business heads need to be able to see patterns in what’s happening with the bigger picture, as well as being able to understand the details while being agile enough to adapt to individual market needs.
Ambiguous– definition -open to more than one interpretation; not having one obvious meaning.
This element is all about facing the mysterious, in a landscape where there are no simple answers, and multiple layers to problems and situations. There are many contributing factors to ambiguity in the modern world, but one which stands out is the speed of change. An example of this is globalization which has seen establishments enter new markets quicker than ever before, often expanding in regions or markets unexplored in relation to their products. Dealing with ambiguity in this instance requires leaders to have a clear understanding of hypothetical outcomes, test them, ask questions of stakesholders with diverse perspectives and not jump to conclusions hastly.
The increased pressure and expectations placed on each and every individual of today’s generation to succeed means that they need the appropriate ability and mindset to navigate the challenges. To achieve success in today’s VUCA world, we should be agile, emotionally and mentally prepared, and have the appropriate interpersonal skills to manage uncertainty and risk.