US-based lingerie brand PARFAIT to launch in India in association with IIFW - Talismanian

US-based lingerie brand PARFAIT to launch in India in association with IIFW

US-based lingerie brand PARFAIT to launch in India in association with IIFW

The global size-inclusive lingerie brand Parfait is entering India through 100% FDI.
Distinctively designed to serve the full-busted woman with its expansive range of sizes,
Parfait is dedicated to helping customers find the perfect fit. Parfait’s collections focus on
both core and plus size customers, including 30 to 44 band sizes, D to K cup sizes, and M-4XL
bottoms, making the brand a natural fit for India’s growing plus size market. Headquartered
in Los Angles, United States the company serves women across 20 plus countries through its
700 stores and online stores Worldwide.

Parfait is entering through 100% FDI in India. Following the government norms, the brand
will source 30% from India and but the style, sample, structure, technique and design will
come from the home land (headquarter in Los Angeles US). The 30% sourcing from India will
have fabric basis the India weather. Also, in future they have plans to manufacture bottom
wear/panties in India.

In addition to that, Parfait India will be partnering with major Indian retailers and
aggressively focuses on SIS (Shop in Shop). They will also explore the possibility of opening
Parfait store in major cities in the near future along with partnerships with leading
ecommerce platforms and company website.

Parfait sell products across the world through a channel of distributors and retailers,
currently serve women across 20+ countries through 700 stores and online stores
worldwide including USA, Canada, Australia, New Zealand, UK, Ireland, France, Spain,
Poland, Greece, Czech Republic, Germany, Turkey, Russia, South Africa, Portugal, Latvia,
Ukraine, Belarus, Malta, Gozo, Finland, Sweden, Belgium, Austria, Switzerland, Slovakia,
Eire, and the Middle East and now India. The business is mostly driven through B2B channel
globally. They are now entering in B2C for the first time with our launch in India.

There is extreme ignorance that prevails among women when it comes to buying lingerie.
Most women don’t know their correct sizes and usually buy that is uncomfortable and
unappealing. Hence are Brand’s foremost aim will be to educate the consumers about the
right fit of the bras. Such as full-busted and plus size bras that help them find the right size
of bras. To overcome this challenge, they will invest heavily to train employees. Parfait
believe that a woman will be more confident, comfortable and healthy when she wears the
right size of bra. They will focus on giving arduous training to the employees to ensure the
customers have a seamless experience.

About Parfait:

Parfait is US-based size-inclusive lingerie and swimwear brand dedicated to helping women
find the perfect fit. Parfait is distinctively designed to serve the full-busted woman with its
expansive range of sizes for both core and plus size customers, including 30 to 44 band sizes,
D to K cup sizes, and M-4XL bottoms dedicated to helping women find the perfect fit.
Headquartered in Los Angles, United States the company was incorporated in 2010, with a
mission to serve the growing plus size lingerie market across the world.
Founded by Ken Zhang, Kevin Lai, and Anthony Chan under the ageis of Uni Grace, world’s
leading intimate apparel company. A global lingerie leader, PARFAIT today currently serve
women across 20+ countries through 700 stores and online stores worldwide including USA,
Canada, Australia, New Zealand, UK, Ireland, France, Spain, Poland, Greece, Czech Republic,
Germany, Turkey, Russia, South Africa, Portugal, Latvia, Ukraine, Belarus, Malta, Gozo,
Finland, Sweden, Belgium, Austria, Switzerland, Slovakia, Eire, and the Middle East and now
India. Parfait is hugely popular among press & celebrities globally. Parfait collections have
been worn by top actresses & performers around the world including Ashley Graham, Sofia
Vergara, Sharon Stone, Nicki Minaj, to name a few.

About India Intimate Fashion Week (IIFW):

India Intimate Fashion Week (IIFW) is a platform designed to shed a powerful spotlight on
all facets of the intimate apparel and personal care industry. The show exposes both
emerging and established brands and designers, manufacturers and distributors from India
and around the globe, spanning market categories of lingerie, loungewear, sleep wear,
legwear, lingerie accessories, men’s intimate wear, swimwear, beachwear, shape wear and
more.

India Intimate Fashion Week is also taking immense endeavor to let India speak its mind
about this world largest industry and become shy-away so that we can involve and nurture
the emerging talent in this massive industry to command a bold stand.

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